As a clean beauty brand our products we strive to provide safe, clean and high quality ingredients in our formulations. We are completely transparent in our labelling both on the product and online as a part of our effort to increase awareness and help consumers make better choices.

We know that these ingredients go under dozens of different names, with new compounds being developed all the time. That makes them hard to identify and even harder to avoid, as they've become the new norm in skincare formulations. We are working painstakingly to increase our product range while ensuring these are left out in all their forms.

So you can rest assured our products are free from the below ingredients. We manufacture in the United Kingdom so our products are fully compliant with EU regulations. While many of these ingredients are not legally banned, their use goes against our brand ethos and therefore they remain banned by us throughout our supply chain.



Parabens are one of the most commonly used preservatives in cosmetic and pharmaceutical products. They are known to disrupt hormone function, an effect that is linked to increased risk of breast cancer and reproductive toxicity. It is also carcinogenic, is an allergen and causes endocrine disruption. 


Sodium Lauryl Sulfate (SLS) is widely used as a cleansing and foaming agent in skincare and cosmetics. Sodium Laureth Sulfate (SLES) is a surfactant with a similar chemical formula. However, SLES is milder and less irritating than SLS. Ammonium

Laureth Sulfate (ALS) is the safest and causes the least irritation with the skin. Yet they all clog pores, cause acne and are unsuitable for sensitive skin and there are concerns these ingredients accumulate with prolonged use to cause organ toxicity and is uses may develop allergens.


Petrochemicals are shockingly found in almost all skin care and cosmetic products. They include: coal tar, paraffin wax, mineral oils, toluene, benzene, PEGs, DEA, TEA, MEA, Butanol, EDTA, Parfum or fragrance and more. Petrochemicals as a whole act as endocrine disruptors, causing Neurotoxicity, Organ Toxicity, Cell Damage and are Carcinogens.


Phthalates are a group of chemicals most commonly used to make plastic more flexible and harder to break. They also act as a binding agent or a solvent. Also known as plasticisers, they are found in a wide range of skincare and cosmetic products are

Carcinogens and Endocrine Disruptors known to cause Organ Toxicity and Reproductive harm.


Made from ethylenediamine, formaldehyde —a known carcinogen and sodium cyanide which causes Neurotoxicity and Organ Toxicity, this ingredient is also a penetration enhancer. Meaning it breaks down the skin’s protective barrier, making it easier for other potentially harmful ingredients in the formula or other products to get deeper into your tissues and perhaps even into your bloodstream.


Formaldehyde is both irritating for the skin and one of the most allergenic substances used in skin-care products. It can cause DNA / Cell damage and is classified as a carcinogen with the possible risk to develop nasopharynx cancer and leukemia.


Depending on manufacturing process used, PEGs may be contaminated with varying amounts of ethylene oxide and 1,4-dioxane which are human carcinogens and can cause Neurotoxicity and Environmental Harm. While carcinogenic contaminants are the primary concern, PEG compounds also show evidence of genotoxicity and if used on broken skin can cause irritation and systemic or organ toxicity.


DEA (diethanolamine), Monoethanolamine (MEA) and Triethanolamine (TEAits compounds are used to make cosmetics creamy and as a pH adjuster counteracting the acidity of other ingredients. The EU even classifies these as harmful on the basis of danger of serious damage to health from prolonged exposure. It is both a human carcinogen and causes environmental harm.


This is a skin penetration enhancer, which means it’s a carrier for other chemicals, helping bring them into your skin and your bloodstream. It's a known skin irritant, it has been shown to cause cancer in lab tests and is a Carcinogen, a possible Endocrine Disruptor, and a possible Neurotoxin. 


Butylated Hydroxytoluene is a fragrance ingredient that is a known human immune system and skin toxicant. It causes skin irritation, brain, and nervous system effects and endocrine disruption. Other tests indicate possible DNA / cell damage can result with use over time.


One of the cheapest ingredients in the industry, and therefore extremely popular in beauty formulations, silicones are man-made plastics that serve as fillers. They can be found in some of the most expensive skincare because customers can "see" an almost immediate difference when using what is essentially a liquid plastic wrap on for the skin. This forms a barrier on top of your skin to can lock in moisture, so that you appear to "glow", but it also traps dirt, sweat, bacteria, sebum, dead skin cells and other particles which can cause acne and congestion, make the skin dull and dehydrated and interfere with cell renewal. They are difficult to remove and cause environmental harm more than anything else.


Many Artificial Colours are made using coal tar, petroleum or heavy metals salts like arsenic and lead. All of these are carcinogens and cause organ toxicity, neurotoxicity and endocrine disruption.


Synthetic fragrances or ‘perfume’ usually contain 95% petrochemicals and more. They are typically carcinogenic, allergenic, can cause organic toxicity and result in reproductive harm and endocrine disruption.


Almost all skincare have fillers in them. By definition, a "filler" component of a cosmetic formula is any ingredient used to create bulk, texture or lubrication.  Typically, fillers are not essential to the active part of a formulation, nor do they make a product perform better. Petrochemicals, dyes, fragrance are the typical fillers and these are entirely absent from our products. Overall fillers can be endocrine disruptors, they often cause Neurotoxicity, Organ Toxicity, Cell Damage and again most are Carcinogens.


As a supporter of reforestation it does not make sense for us to use ingredients that are possibly the single largest contributors to deforestation in Southeast Asia. This is a controversial subject and there are opposing cases for and against. We have chosen simply to exclude it in our products.