We are committed to using only genuinely natural, pure and safe products

Free from Carcinogens, Toxins, Petroleum, Silicones, Harmful Substances and Additives.

Having children and family members with sensitive, hypoallergenic skin; we know just how important natural skincare is to one's wellbeing, confidence and happiness. Most people do not realise just how commonly these ingredients are used in mass market skincare.

Sodium Lauryl Sulphate, Parabens, EDTA, DEA, TEA, MEA and more.

We believe that sometimes less is more, we minimise the use of preservatives and emulsifiers.

WE USE FOOD GRADE INGREDIENTS, so Our products are 100% natural and pure!

All you have to do is look at our ingredients list, unlike what you typically see: which is a long list of unpronounceable chemicals, ours is easy. We typically use a variety of carrier and pure oils, shea and cocoa butters, milk, beeswax, honey, aloe vera and more. Nature's gift to us.

We are strongly committed to animal welfare and animal rights.

All our products cruelty free and vegan or vegetarian.

Elly is the most beautiful member of our family and the most spoiled! It's inconceivable that people choose to use animal parts or test on animals. We test on family and friends not on animals!