The Science of Serum


For centuries, women have embarked on a perpetual quest to attain flawless, radiant and youthful skin. Though we’ve been taught that the key to good skin is by cleansing, toning and moisturising, doing the three steps alone religiously is not your ticket to a flawless skin. Rather, a crystal-clear skin can only be attained if the skin was treated from deep within. And this can be done with serum.

First thing first: What is serum?

Serum is packed with powerful ingredients and is capable of delivering essential nutrients faster than moisturising creams. Its small molecular structure can penetrate deeper into the skin, hence helping you to target specific skin concerns such as wrinkles, fine lines, pigmentation, etc.

Is serum more or less a moisturiser?

In a way, serums are similar to moisturisers because they are filled with moisturising ingredients such as hyaluronic acid, ceramide and vitamins A and C to list a few. Nevertheless, serums aren’t thick, therefore it can’t be used as moisturiser since it can’t create a barrier on skin to prevent moisture dissipation.

How many times should I use serums?

Once or twice a day would be appropriate. However, it is advisable to refer to the label for optimal result.

Serums, face oils and essences. What are the differences and which one should I use?

Composition aside – water for serums and essences; oil for face oils – the difference is in the application sequence. Essences are applied after cleansing and comes before serum; serum is applied after essence; and face oils go on top of moisturiser. Nevertheless, each has distinctive function, depending on your skin concerns.

But why serums are pricey?

Serums are pricier compared to essences, face oils and moisturiser creams and lotions because they contain more active ingredients. Furthermore, serums contain small molecules, therefore it can be absorbed faster by the skin. But think of it as a long-term investment because an ounce of serum, when properly applied, can last you up to a month or more!

Now, how do I find the right serum for my skin?

No two serums are created equally, therefore it is important for you to find the right serum for your skin concern. Here are the ingredients you should look for if your skin falls into the following types:

Acne-prone:  Serums containing ingredients such as Vitamin C, Retinol, Zinc and Salicylic acid helps to increase collagen production, enhances the skin’s repairing process, reducing inflammation and soothes irritation. Furthermore, serums for acne-prone skin also helps to unclog pores and regulates oil production.

Dry: Hyaluronic acid is the key ingredient one should look for as it helps the skin to retain moisture. Furthermore, look for other powerful ingredients that can improve the texture and wellbeing of your skin such as Vitamin E for cell protection from oxidative damages, niacinamide for better skin elasticity and increasing ceramide level, and glycolic acid to exfoliate dead skin cells.

Dull: If glow is what you’re looking for, get serums that are rich in antioxidants such as green tea extracts, resveratrol, and ferulic acid.  These potent ingredients will help your skin to combat free radicals, increase the effectiveness of your sun protection and promote cellular repair and healing.

Reeta Juneja’s Rose & Marula face serum is based on pure aromatherapy using 100% pure and natural essential and carrier oil, which are great source of Vitamin E, A, B and C and minerals, Omega-6 essential fatty acids as well as omega oleic acid. These oils build collagen and improve elasiticty, and help your skin cells to renew and become more resilient. This serum absorbs easily, leaving your skin nourished, radiant, supple and firm.

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